Drexel Dance Ensemble & FreshDance Promotional Materials

As the graphic designer, I was responsible for designing the promotional materials for the Drexel Dance Ensemble and FreshDance performances for the 2021-2022 winter and spring seasons. This included creating print and digital materials such as postcards, posters, vinyl banners, marquee and social media advertisements, program covers, and T-shirt designs. Working closely with the Dance Ensemble director and producer, we discussed design directions to ensure that the graphics were suitable for advertising the performances effectively. I also made sure that the designs adhered to the Drexel branding guidelines while incorporating my own creative ideas to make the designs stand out.